Africa: Uptick In E-commerce

3 mn readAfricans are gradually embracing the convenience of online shopping. However, this trend is still in its early stages in Africa, compared with more established markets such as Asia, Europe and the United States. Projections by the McKinsey Global Institute suggest that by 2025, e-commerce could account for 10% of all retail sales in Africa’s largest economies: Nigeria, South Africa and Egypt.  […]